About

The “Luxury Digital Law Series” is a five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series is part of the Continuing Legal Education Programs and addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy, Influencers and Marketing. Each session features high-profile speakers from legal practice, business, and academia, and addresses the topics at issue in an interactive format.  

The “Luxury Digital Law Series” is designed for professionals (not limited to the legal community) who are interested in issues related to the production, distribution, marketing, and protection of luxury products and the opportunities and challenges that arise in the digital world. The Series aims at creating a forum to discuss these issues in Geneva, a city that enjoys a privileged position as international hub for luxury, and internationally, as the luxury industry is one of the most important industries today at a global level. The Digital Law Center will continue this important discussion with additional programs in the future.

The "Luxury Digital Law Series" will take place online via Zoom.

For Registration see "Admission et Inscriptions" below.

Academic Directors: Irene Calboli and Jacques de Werra
Coordination: Hélène Bruderer, Siroos Tanner and Rui Yan

Flyer

Program

22 October 2020 – 15.30 to 17.00 CEST

Branding Luxury in the Digital World: Opportunities and (Legal) Challenges

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva 

Panelists

Philippe Meyer, Deputy Digital Marketing Director, Richemont Group

Eleonora Rosati, Associate Professor, Stockholm University; Of Counsel Bird & Bird, Milan and London

Felicitas Morhart, Professor, University of Lausanne

*For the summary of the event, see here

 

5 November 2020 – 15.30 to 17.00 CET

E-Commerce and Virtual Reality: The Solution to Navigating Turbulent Times?     

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Louise Firestone, Senior Vice President and General Counsel, LVMH Moet Hennessy Louis Vuitton Inc.

Seth Hays, Chief Representative Asia-Pacific, International Trademark Association (INTA)

Simona Lavagnini, Partner, LGV Avvocati, Milan

*For the summary of the event, see here

 

19 November 2020 – 15.30 to 17.00 CET

Securing Intellectual Property with Blockchain: A Case Study

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Olivia Dhordain, Deputy Chief Intellectual Property Counsel, Richemont Group Legal

William Fauchoux, Chief Executive, BlockchainyourIP, Paris

Vincent Fauchoux, Managing Partner, DDG, Deprez Guignot & Associés, Paris

*For the summary of the event, see here

 

3 December 2020 – 15.30 to 17.00 CET

Artificial Intelligence, Data and Privacy: What Impact for the Luxury Industry? 

Moderators:

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Nicoletta Giusti, Clinical Professor and Program Director, Master in Luxury Management, Glion Institute of Higher Education

Panelists

Alexandre Papanastassiou, Integration Manager, Emakina, Brussels

Giangacomo Olivi, Partner, Dentons, Milan

Ana Andrijevic, Digital Law Center, University of Geneva

*For the summary of the event, see here

 

17 December 2020 – 15.30 to 17.00 CET

Marketing Shifts in the Digital Age: Social Media and Influencers  

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Panelists

Vincent Montalescot, Executive Vice President, Montblanc

Arlène Marcé, Maison Lead Intellectual Property Counsel, Richemont Group Legal

Julie Zerbo, Founder and Editor in Chief, The Fashion Law

*For the summary of the event, see here

People

Rui Yan

Administrative assistant

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Irene Calboli

Academic Fellow at University of Geneva, Professor

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Ana Andrijevic

PhD student & Affiliate researcher

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Jacques de Werra

Director of the Digital Law Center
Professor at the Faculty of Law

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Hélène Bruderer

Affiliate researcher at the Digital Law Center / Lawyer in Zurich

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Siroos Tanner

Research and Teaching Assistant

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Admissions and registration

Registration

The Series has concluded at this time.

 

Certificates of Participation

Registered participants will receive a Certificate of Attendance for the webinar(s) attended

Participants registered for the entire five-webinars series will receive a special "Certificate of Participation to the Luxury Digital Law Series"

Registered Swiss Trainee Lawyers can request a special Certificate of Participation to be submitted for the Swiss Bar Exam.

For Geneva Bar Candidates:
(i) two “attestations” will be granted for the participation to three or five of the webinars,
(ii) one “attestation” will be granted for the participation to one or two of the webinars. The “attestations” forms are available here and must be completed and sent by email to us
 for signature.

For other Bar Exam Candidates, contact the Examination Commission of the relevant Canton to assess whether the Certificates can be validated for the admission to the Bar Exam.

Contact & informations

For information about Registration, Fees and Certificates email us at digitallawcenteratunige [point] ch (indicate "Luxury Digital Law" in the subject line)