About

The “Luxury Digital Law Series” is a five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series is part of the Continuing Legal Education Programs and addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy, Influencers and Marketing. Each session features high-profile speakers from legal practice, business, and academia, and addresses the topics at issue in an interactive format.  

The “Luxury Digital Law Series” is designed for professionals (not limited to the legal community) who are interested in issues related to the production, distribution, marketing, and protection of luxury products and the opportunities and challenges that arise in the digital world. The Series aims at creating a forum to discuss these issues in Geneva, a city that enjoys a privileged position as international hub for luxury, and internationally, as the luxury industry is one of the most important industries today at a global level. The Digital Law Center will continue this important discussion with additional programs in the future.

The "Luxury Digal Law Series" will take place online via Zoom.

For Registration see "Admission et Inscriptions" below.

Academic Directors: Irene Calboli and Jacques de Werra
Coordination: Hélène Bruderer, Siroos Tanner and Rui Yan

Program

22 October 2020 – 15.30 to 17.00 CEST

Branding Luxury in the Digital World: Opportunities and (Legal) Challenges

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva 

Panelists

Philippe Meyer, Deputy Digital Marketing Director, Richemont Group

Eleonora Rosati, Associate Professor, Stockholm University; Of Counsel Bird & Bird, Milan and London

Felicitas Morhart, Professor, University of Lausanne

*For the summary of the event, see here

 

5 November 2020 – 15.30 to 17.00 CEST

E-Commerce and Virtual Reality: The Solution to Navigating Turbulent Times?     

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Louise Firestone, Senior Vice President and General Counsel, LVMH Moet Hennessy Louis Vuitton Inc.

Seth Hays, Chief Representative Asia-Pacific, International Trademark Association (INTA)

Simona Lavagnini, Partner, LGV Avvocati, Milan

 

19 November 2020 – 15.30 to 17.00 CEST

Securing Intellectual Property with Blockchain: A Case Study

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Hélène Bruderer, Digital Law Center, University of Geneva

Panelists

Olivia Dhordain, Deputy Chief Intellectual Property Counsel, Richemont Group Legal

William Fauchoux, Chief Executive, BlockchainyourIP, Paris

Vincent Fauchoux, Managing Partner, DDG, Deprez Guignot & Associés, Paris

 

3 December 2020 – 15.30 to 17.00 CEST

Artificial Intelligence, Data and Privacy: What Impact for the Luxury Industry? 

Moderators:

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Nicoletta Giusti, Clinical Professor and Program Director, Master in Luxury Management, Glion Institute of Higher Education

Panelists

Alexandros Papanastasiou, Integration Manager, Emakina, Brussels

Giangacomo Olivi, Partner, Dentons, Milan

Ana Andrijevic, Digital Law Center, University of Geneva

 

17 December 2020 – 15.30 to 17.00 CEST

Marketing Shifts in the Digital Age: Social Media and Influencers  

Moderators

Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University

Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva  

Panelists

Vincent Montalescot, Executive Vice President, Montblanc

Arlène Marcé, Maison Lead Intellectual Property Counsel, Richemont Group Legal

Julie Zerbo, Founder and Editor in Chief, The Fashion Law

People

Rui Yan

Administrative assistant

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Irene Calboli

Academic Fellow at University of Geneva, Professor

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Ana Andrijevic

PhD student & Research and teaching assistant

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Jacques de Werra

Director of the Digital Law Center
Professor at the Faculty of Law

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Hélène Bruderer

PhD student & Research and teaching assistant

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Siroos Tanner

Research and Teaching Assistant

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Admissions and registration

Registration Fees  

Single webinar (for individual participant): CHF 100 

Registration for the remaining Four Series (5/11, 19/11, 3/12, and 17/12): CHF 350

Special rates available for groups of more than 5 participants (contact us for inquiries)

* Registration for each individual webinar will close one day before the date of the event; registration for the remaining four-webinars will close on 4 November 2020. 

**Early registration is recommended.

 

Registration

To register please complete the forms in this link

Each webinar will take place via Zoom. Registered participants will receive a specific email to their email address with the Zoom link and password to access the webinar a week before the date of each webinar. 

 

Certificates of Participation

Registered participants will receive a Certificate of Attendance for the webinar(s) attended

Participants registered for the entire five-webinars series will receive a special "Certificate of Participation to the Luxury Digital Law Series"

Registered Swiss Trainee Lawyers can request a special Certificate of Participation to be submitted for the Swiss Bar Exam

Contact & informations

For information about Registration, Fees and Certificates email us at digitallawcenteratunige [point] ch (indicate "Luxury Digital Law" in the subject line)