About
The “Luxury Digital Law Series” is a five-webinars initiative focusing on current issues related to the luxury industry and its digital expansion. The Series is part of the Continuing Legal Education Programs and addresses hot topics such as Branding Luxury in the Digital World, E-Commerce and Virtual Reality, Blockchain and Intellectual Property, Artificial Intelligence and Privacy, Influencers and Marketing. Each session features high-profile speakers from legal practice, business, and academia, and addresses the topics at issue in an interactive format.
The “Luxury Digital Law Series” is designed for professionals (not limited to the legal community) who are interested in issues related to the production, distribution, marketing, and protection of luxury products and the opportunities and challenges that arise in the digital world. The Series aims at creating a forum to discuss these issues in Geneva, a city that enjoys a privileged position as international hub for luxury, and internationally, as the luxury industry is one of the most important industries today at a global level. The Digital Law Center will continue this important discussion with additional programs in the future.
The "Luxury Digital Law Series" will take place online via Zoom.
For Registration see "Admission et Inscriptions" below.
Academic Directors: Irene Calboli and Jacques de Werra
Coordination: Hélène Bruderer, Siroos Tanner and Rui Yan
Program
22 October 2020 – 15.30 to 17.00 CEST
Branding Luxury in the Digital World: Opportunities and (Legal) Challenges
Moderators
Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University
Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva
Panelists
Philippe Meyer, Deputy Digital Marketing Director, Richemont Group
Eleonora Rosati, Associate Professor, Stockholm University; Of Counsel Bird & Bird, Milan and London
Felicitas Morhart, Professor, University of Lausanne
*For the summary of the event, see here
5 November 2020 – 15.30 to 17.00 CET
E-Commerce and Virtual Reality: The Solution to Navigating Turbulent Times?
Moderators
Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University
Hélène Bruderer, Digital Law Center, University of Geneva
Panelists
Louise Firestone, Senior Vice President and General Counsel, LVMH Moet Hennessy Louis Vuitton Inc.
Seth Hays, Chief Representative Asia-Pacific, International Trademark Association (INTA)
Simona Lavagnini, Partner, LGV Avvocati, Milan
*For the summary of the event, see here
19 November 2020 – 15.30 to 17.00 CET
Securing Intellectual Property with Blockchain: A Case Study
Moderators
Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University
Hélène Bruderer, Digital Law Center, University of Geneva
Panelists
Olivia Dhordain, Deputy Chief Intellectual Property Counsel, Richemont Group Legal
William Fauchoux, Chief Executive, BlockchainyourIP, Paris
Vincent Fauchoux, Managing Partner, DDG, Deprez Guignot & Associés, Paris
*For the summary of the event, see here
3 December 2020 – 15.30 to 17.00 CET
Artificial Intelligence, Data and Privacy: What Impact for the Luxury Industry?
Moderators:
Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva
Nicoletta Giusti, Clinical Professor and Program Director, Master in Luxury Management, Glion Institute of Higher Education
Panelists
Alexandre Papanastassiou, Integration Manager, Emakina, Brussels
Giangacomo Olivi, Partner, Dentons, Milan
Ana Andrijevic, Digital Law Center, University of Geneva
*For the summary of the event, see here
17 December 2020 – 15.30 to 17.00 CET
Marketing Shifts in the Digital Age: Social Media and Influencers
Moderators
Irene Calboli, Academic Fellow, University of Geneva; Professor, Texas A&M University
Jacques de Werra, Professor and Director, Digital Law Center, University of Geneva
Panelists
Vincent Montalescot, Executive Vice President, Montblanc
Arlène Marcé, Maison Lead Intellectual Property Counsel, Richemont Group Legal
Julie Zerbo, Founder and Editor in Chief, The Fashion Law
*For the summary of the event, see here
People
Admissions and registration
Registration
The Series has concluded at this time.
Certificates of Participation
Registered participants will receive a Certificate of Attendance for the webinar(s) attended
Participants registered for the entire five-webinars series will receive a special "Certificate of Participation to the Luxury Digital Law Series"
Registered Swiss Trainee Lawyers can request a special Certificate of Participation to be submitted for the Swiss Bar Exam.
For Geneva Bar Candidates:
(i) two “attestations” will be granted for the participation to three or five of the webinars,
(ii) one “attestation” will be granted for the participation to one or two of the webinars. The “attestations” forms are available here and must be completed and sent by email to us for signature.
For other Bar Exam Candidates, contact the Examination Commission of the relevant Canton to assess whether the Certificates can be validated for the admission to the Bar Exam.
Contact & informations
For information about Registration, Fees and Certificates email us at digitallawcenter
unige [point] ch (indicate "Luxury Digital Law" in the subject line)